Over the last 20 years Anana has worked closely with leading brands across the UK, Europe and Africa, unlocking the power of the Genesys platform and delivering the best customer experiences. As part of the Sabio group, we’ll now be able to take this to the next level, taking advantage of the latest cloud and AI innovations to help our customers deliver high-value, personalised experiences at scale across both human and digital touch-points. 

It was a pleasure working with the Momentum team and their support and guidance was crucial in getting this deal done.  At every stage of the transaction they provided us with clear commercial advice and managed the process from start to finish.  The biggest compliment I can give them is that they very much felt like a part of the Anana team throughout.
Chris Woodward, CEO of Anana
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Momentum Corporate Finance is pleased to announce the completion of its latest transaction, having advised the shareholders of Anana Limited (“Anana”) on their sale to Sabio Limited (“Sabio”). 

Founded in 2001, Anana is an award-winning Customer Experience ("CX") solutions specialist with over 100 employees operating out of the UK and South Africa. The business provides a comprehensive range of CX solutions and services to leading brands including Dwr Cymru Welsh Water, Marks & Spencer and Vodacom. 

Sabio is backed by Horizon Capital and the acquisition of Anana supports its goal to become the leading player across the European customer experience market, adding scale and significantly strengthening the organisation’s multi-vendor capabilities across EMEA. 
 
Momentum Corporate Finance acted as lead advisor on the transaction, with Waterfront Solicitors LLP providing legal advice to the shareholders of Anana.
We are delighted to have advised the shareholders on this transaction.  This is the fourth transaction we have completed in the last two months and the third technology deal in this time, further underlining our credentials in this space.

Chris and Roger have built an exceptional business.  From our initial conversations with Sabio, it was clear that there was an excellent strategic and cultural fit between the businesses and we very much look forward to watching the business continue to grow as part of the Sabio group.
Alastair Boorman, Partner at Momentum