With a reshaped management team, which has now bought a significant stake in the business, we are ideally placed to capture the potential in our products and markets. Momentum Corporate Finance has provided clear strategic advice over the last twelve months which has allowed us to refocus the business and execute the transaction. We are looking forward to a long term relationship with Momentum and are delighted to welcome Rob Crews to the Board as non-executive Chairman.
Rob Holmes, Managing Director of The Gro Company
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Momentum Corporate Finance has structured a transaction where the management team of The Gro Company have bought a significant stake from the owners, Rob and Ouvrielle Holmes, who will continue with the business.

The Gro Company, based in Ashburton, Devon, produces innovative products which help children aged from 0 - 5 get a good night's sleep. The company is a great example of a British business being successful at home and abroad. It sells the market leading brand of baby sleeping bags, 'Grobags', in the UK and internationally, with an emphasis on quality, safety and innovation. Since 2000, over 3 million Grobags have been sold around the world, establishing the Gro brand as the market leader in safe sleep. Other leading products include the Gro Anywhere Blind and the Gro Clock.

The financial terms of the deal have not been disclosed, however the new equity structure means that both the owners and management team are now aligned and are focused on continuing to drive the business forward. In particular the equity investment made by the management team will assist in funding the rapid growth seen by the business in the last twelve months.

We have been delighted to work with the Gro Company over the last year. The advice given to The Gro Company is an excellent example of how we work over the long term with our clients, to build value in their businesses and shape deal structures which meet the interests of all the stakeholders. This is also further evidence that deal making in the South West is alive and well - and of Momentum's commitment to working with exciting entrepreneurial businesses.
Rob Crews partner at Momentum Corporate Finance