From the moment we started to work with Momentum, they helped us to structure the business with an exit in mind. This long term planning enabled us to look at every aspect of the business with a critical eye, achieve sustainable growth and facilitate a succession plan which brought Christian Jones into the Managing Director role in 2011. We have greatly enjoyed working with Rob Crews, both as chairman of the board for the last four years, and as our adviser on this exciting MBO. Rob, and the team at Momentum, completely understand the issues faced by owners of fast growing businesses, from the detail to the big picture. We heartily recommend Momentum's diligent, patient and professional approach to helping businesses such as ours evolve and prosper.
Ouvrielle Holmes, co-founder of Gro Group
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Originally founded in 2000 by Rob and Ouvrielle Holmes, Gro Group was responsible for the original and now internationally renowned baby sleep bag, the Grobag. The business has grown rapidly both in the UK and internationally over recent years, providing a range of safe sleep solution products for babies and young children, with a turnover of some £12 million.

Momentum has worked with Gro Group since 2009, initially helping the founders to refocus the business and thereafter providing ongoing strategic advice. Momentum also advised on an equity restructuring in 2010 which helped align management and shareholder interests and laid the foundations for today’s management buyout.

Equity funding for the transaction was provided by private equity firm Mobeus Equity Partners LLP and bank debt was provided by HSBC.
This transaction is the culmination of four years of involvement with Gro Group, highlighting our long-term approach to delivering the best solution for our clients. Having advised on an equity restructuring in 2010 this management buyout was the final step in securing a successful exit for the founders.
Rob Crews, partner of Momentum Corporate Finance
We are very pleased to be able to support another South West based business with a flexible funding solution which provides a solid platform for the business to continue to grow. We have every confidence the management team will maximise the full potential of this unique and global brand.
Bob Henry, Partner of Mobeus