As always the team at Momentum were instrumental in helping management get the best deal going. It’s been a pleasure to work again with Ali, Matt and Rob and their advice was always of the highest quality. I appreciated their unending reserves of good humour, stress tolerance and patience and I don’t think it’s an exaggeration to suggest that we might not have done the deal without them.
Chris Ormrod, Ministry of Cake MD
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Momentum advised the management team on the sale of Ministry of Cake to pan-European pâtisserie and cake manufacturer Mademoiselle Desserts. Momentum has worked with the Ministry of Cake management team since 2014, having advised on the LDC backed management buyout of the business from Greencore plc.

Headquartered in Taunton in Somerset, Ministry of Cake is the largest foodservice dedicated dessert manufacturer in the UK. It has revenues of £30 million and produces three million slices of cake a week, employing more than 400 people at its factories in Taunton and Torquay. Famous for its chocolate fudge cake, the company supplies major pub and restaurant chains such as JD Wetherspoon, TGI Friday and Whitbread.

Following the acquisition, Mademoiselle Desserts will generate revenues of €210 million and employ more than 1,400 employees across eight production sites in France, the UK and the Netherlands. The group is backed by Equistone Partners.

Momentum provided independent advice to management on the terms of their deal including their reinvestment into Mademoiselle Desserts.
Momentum have built a long and established track record of providing independent advice to management teams through the entire private equity lifecycle – from inception of the buyout, growth and then eventual exit. We wish the team all the best on the next stage in their journey as part of Mademoiselle Desserts.
Alastair Boorman, partner at Momentum Corporate Finance
Having advised on the original MBO in 2014 it was great to work with the team at Momentum again on this highly successful exit.  Momentum played a key role in the transaction, providing high quality and pragmatic independent advice to the management team.  They worked seamlessly with all the parties on the transaction – both sell side and buy side – and their advice and guidance not only benefited the management team but also the wider deal process.
Pete Latham, Investment Director at LDC