Momentum did an excellent job. Throughout the process the partners’ personal involvement and clear advice was invaluable. We needed a team with senior advisory resource, capable of negotiating effectively with a large international organisation, and Momentum were ideal.
Scott Davidson, Chief Executive Officer of Invitation Digital
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Bristol-based Vouchercloud specialises in delivering third party promotions on mobile and internet platforms and is the UK’s leading mobile phone based provider of exclusive discount vouchers with over two and a half million downloads.

Vodafone now have a 57% shareholding in Invitation Digital Limited, which is the parent company of Vouchercloud, having originally acquired a 21% stake back in May 2011.

The transaction delivers a partial exit for the founder shareholders and also provides Vouchercloud with a firm basis for continued growth. As part of the transaction Vouchercloud will receive further investment from Vodafone plc, which will enable it to grow its brand internationally, starting with its recent launch in Ireland.



We were delighted to advise the team at Vouchercloud on this transaction which marks an exciting point in the company’s development. This complex transaction provides both an exit for certain shareholders and the basis for the next chapter in Vouchercloud’s growth. Vodafone is an ideal strategic partner for the business as it looks to roll out the Vouchercloud brand globally.
Rob Crews, partner of Momentum Corporate Finance
Our vision is to build the world’s leading mobile couponing business, making it easy for consumers to save money and get the best deals from a wide range of retailers, wherever they are. We are delighted that Vodafone shares our vision of the future and look forward to a long and successful partnership.
Scott Davidson, Chief Executive Officer of Invitation Digital
2012 has been a busy year so far for Momentum having completed the £8.5 million management buyout of Aero Stanrew in January and advising long-standing client Integral on their latest acquisition in March. With a strong pipeline of opportunities we remain positive about the second half of the year and beyond.
Alastair Boorman, partner of Momentum Corporate Finance