Rob and Alastair provided first rate advice to the shareholders and were an instrumental part of the deal. They were diligent, honest and pragmatically direct when needed. We would have no hesitation in recommending them to any vendors looking at an exit, or to management teams considering a buy out. We have big plans to grow our business over the next five years. As well as continuing the growth of our core business in the UK and Ireland, we are looking forward to expanding into continental Europe, North America and Australasia. In addition we are excited about the imminent launch of our new franchise “Water Bumps” – offering pre and post natal pool-based exercise classes.
Paul Thompson, Executive Chairman
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Momentum Corporate Finance announces the successful completion of its most recent transaction, providing advice on the management buyout of Water Babies, in a transaction supported by Coutts & Co.

Having reported significant revenue growth in recent years, Water Babies now teaches over 41,000 customers per week in 600 pools.

Headquartered in Honiton in Devon, Water Babies (“the business”) was established in 2002 and its core offering is the provision of specialist swimming lessons for 0 – 4 year olds, its youngest client being just two days old. It also offers customers swimming products and iconic high-resolution photography of babies and toddlers swimming underwater – taking over 100,000 photographs per year.

Water Babies is a franchise business and in 2013 was independently recognised as a first class professional franchisor, winning on its first attempt the British Franchise Associations “Best Franchisor of the Year” Silver Award. The network of operations across the UK and Ireland generates annual revenues of in the region of £20 million.

Momentum acted as lead advisor, advising the shareholders on deal structure and assisting with the fundraising. Momentum’s team was led by Rob Crews and Alastair Boorman.

The transaction was supported by Coutts & Co.
Water Babies is a fantastic business with a very strong and entrepreneurial management team. The business is a great example of franchising working well for franchisor, franchisee and the customers. We have enjoyed working with Paul and the team at Water Babies and look forward to seeing the business continue to go from strength to strength.
Rob Crews, partner at Momentum