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Momentum Corporate Finance advises award-winning Cakesmiths on investment from LDC

The investment will support the management team in accelerating growth plans

Deal Overview

  • Private equity solution
  • Long term strategic advice
  • Delivered to tight timescales successfully

Cakesmiths, an independent manufacturer and supplier of artisan handmade cakes, has secured investment from leading mid-market private equity firm and cake afficionados LDC to support the next stage of its growth journey.

Bristol-based Cakesmiths supplies its range to a number of independent customers across the UK through its direct-to-market online platform.

The business caters to a wide range of palates, including a broad vegan and very-low gluten range – plus it prides itself on exciting innovation and limited edition ‘small batch’ runs. Eight products received Great Taste Awards in 2021, including Billionaire’s Shortbread, Persian Love Loaf and Ultimate Carrot Cake. The company also uses industry-leading reusable and recyclable packaging to keep its products fresh when being transported to customers.

LDC is backing the management team – led by Managing Director Simon Harris and newly-appointed CEO Chris Ormrod – to continue to build on its success to date which has been made possible through its focus on creating a culture of involved employees, simply making great products.

Stefan Gunn, Investment Director at LDC, said: “Cakesmiths’ success is a testament to the resilience of the business over the past two years and the hard work and passion its employees have for making such amazing cakes. Having tried most of their products, I can definitely understand why they are growing so fast! We will be working closely with the team to provide additional support to deliver on their plans.”

Rob Crews, Partner at Momentum, said, “It’s been a pleasure to work with the founders and management of Cakesmiths. The team have built a very high quality business and we are delighted to have advised Cakesmiths on this private equity backed investment for further growth. We wish LDC and the management team all the very best with the next phase of its journey – it’s a hugely exciting time for the business and for cake lovers everywhere.”

Rob and Rich at Momentum were brilliant to work with throughout this deal. They didn’t hesitate to work hard to achieve our goals and brought significant experience, solid advice and skills to the table.  We were delighted to work with them although it must be said they ate significantly more cake than our legal team.”

Mike Thorne - Co-founder, Cakesmiths