Deal Overview
- Lead advisory
- Software & technology
- Sold to private equity backed trade player
Momentum Corporate Finance has advised the shareholders of Anana Limited (“Anana”) on their sale to Sabio Limited (“Sabio”).
Founded in 2001, Anana is an award-winning Customer Experience (“CX”) solutions specialist with over 100 employees operating out of the UK and South Africa. The business provides a comprehensive range of CX solutions and services to leading brands including Dwr Cymru Welsh Water, Marks & Spencer and Vodacom.
Sabio is backed by Horizon Capital and the acquisition of Anana supports its goal to become the leading player across the European customer experience market, adding scale and significantly strengthening the organisation’s multi-vendor capabilities across EMEA.
Momentum Corporate Finance acted as lead advisor on the transaction, with Waterfront Solicitors LLP providing legal advice to the shareholders of Anana.