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Momentum advises the shareholders of Anana Ltd on their sale to Sabio Ltd

Deal Overview

  • Lead advisory
  • Software & technology
  • Sold to private equity backed trade player

Momentum Corporate Finance has advised the shareholders of Anana Limited (“Anana”) on their sale to Sabio Limited (“Sabio”).

Founded in 2001, Anana is an award-winning Customer Experience (“CX”) solutions specialist with over 100 employees operating out of the UK and South Africa. The business provides a comprehensive range of CX solutions and services to leading brands including Dwr Cymru Welsh Water, Marks & Spencer and Vodacom.

Sabio is backed by Horizon Capital and the acquisition of Anana supports its goal to become the leading player across the European customer experience market, adding scale and significantly strengthening the organisation’s multi-vendor capabilities across EMEA.

Momentum Corporate Finance acted as lead advisor on the transaction, with Waterfront Solicitors LLP providing legal advice to the shareholders of Anana.

It was a pleasure working with the Momentum team and their support and guidance was crucial in getting this deal done. At every stage of the transaction they provided us with clear commercial advice and managed the process from start to finish. The biggest compliment I can give them is that they very much felt like a part of the Anana team throughout.

Chris Woodward, CEO at Anana

We are delighted to have advised the shareholders on this transaction.  This is the fourth transaction we have completed in the last two months and the third technology deal in this time, further underlining our credentials in this space.

Chris and Roger have built an exceptional business.  From our initial conversations with Sabio, it was clear that there was an excellent strategic and cultural fit between the businesses and we very much look forward to watching the business continue to grow as part of the Sabio group.

Alastair Boorman, Partner at Momentum

Thinking about a company acquisition or selling your business? Do not hesitate to get in touch today.

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