Deal Overview
- Independent management advisory
- Strategic acquirer backed by US PE
- Cross-border
Momentum Corporate Finance LLP (“Momentum”) is pleased to announce its latest transaction, having advised the management team of Hybrid, a leader in higher education marketing, on its acquisition by EAB, a US-based education company, backed by Vista Equity Partners and BC Partners.
Bristol-headquartered Hybrid operates across the UK, APAC and the US, with a fully integrated service offering combining insights, AI-driven technology, creative, strategy and digital marketing. Its services help to drive student enrolment for leading higher education institutions around the world including the University of Bristol, the University of Glasgow and Adelaide University.
Since LDC’s investment in June 2021, Hybrid has pursued an ambitious domestic and international expansion strategy. During this time, Hybrid has more than quadrupled revenue and tripled headcount from 63 to almost 200 employees across six countries. The business opened its first US office in Philadelphia in 2022 and has since experienced significant organic growth across the country, complementing its established presence in Bristol, Sydney, Shanghai and Kuala Lumpur.
EAB is a US-headquartered education technology business, who partners with more than 2,800 higher education and K-12 institutions globally, providing technology, data and advisory solutions across enrolment, student success, institutional strategy, data analytics and advancement. EAB’s investors include leading global private equity firms Vista, which invested in the business in 2017, and BC Partners, which joined Vista as an investor in 2021.
The combination of Hybrid’s success growing global enrolments through integrated marketing and EAB’s comprehensive enrolment solutions and expertise serving U.S. schools will enable colleges and universities to connect with more students, on more channels, and in more markets.
